Chioma Eze started creating content as a side hustle in 2020. Four years later, she runs one of Lagos' most sought-after UGC studios, working with brands like Paystack, Flutterwave, and多家 international fashion labels.
The Turning Point
"The moment I stopped trying to be everything to everyone was when my career took off," Chioma recalls. "I niched down to lifestyle and beauty UGC, and suddenly brands started reaching out to me."
Building a Portfolio
Chioma credits her Crelab portfolio for landing her biggest clients. "Having a professional space where clients can see my work, read reviews, and book me directly has been transformative. It's like having a 24/7 salesperson."